JOB DESCRIPTION

Manager - CP + Marketing - Chennai

(Grade - M3)

Chennai, Tamil Nadu

Sales & Marketing

Manager - CP + Marketing

Location: Chennai

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Key Purpose of the Job (Position Summary)

The candidate will be a part of the marketing team and will be involved in formulating & Execution of all the ATL / BTL activities, along with managing events and activities. The candidate will be responsible for Channel partner onboarding and engagement experience.

Education & Experience Requirement

Education: Any Graduate - Any Specialization

PG: MBA/PGDM in Advertising/Mass Communication, Marketing

Experience: 3 to 5 years

Language Skills: Should know how to read and write English with good communication skills

Key Functions & Responsibilities

◉ Creation & implementation of Marketing Calendar

◉ BTL & ATL Activations

◉ Machine Manufacturer Tie up, joint promotion

◉ Arranging Road shows, Filed marketing activities

◉ Project Planning - Establishing necessary marketing infrastructure from scratch for new launches.

◉ Event Conceptualization & execution

◉ Brand Promotions, brand building activities

◉ Promote awareness of brand image internally and externally

◉ Lead Management

◉ Activations Planned Vs. Execution, No. of footfalls, customer contacts & leads generated/activity

◉ Timely Plans / Report sharing as per defined periodicity

◉ Innovations resulting in higher impact of activations and customer engagement

◉ Execution quality across zones and feedback

◉ Channel partner onboarding & Engagement experience

◉ Develop & service CP relationship

◉ Lead generation through CP

Desired Candidate Profile:

Should have handled:

◉ Sales / Promotions / Events / Exhibitions

◉ Different Marketing activities

◉ Negotiation & Deal Closure

◉ Lead generation through Channel partners

Soft Skills:

◉ Team work

◉ Must have STRONG communication skills

◉ Performance oriented

◉ Ready to travel

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